Social Media Campaign Proposal
For Iqera Schools
Campaign Goals & KPIs
Increase Brand Awareness
Introduce Iqera Schools to a wider, relevant online audience.
Gather Audience Data
Build a valuable pixel audience for effective future remarketing.
Generate Demo Sign-ups
Encourage prospective parents and students to register for a demo class.
Drive Direct Enrollments
Convert interested leads into enrolled students with targeted campaigns.
Our Phased Strategic Approach
Phase 1: Awareness & Testing
(Aug 11 - Aug 25)
Run 4-9 creative tests to find what resonates. Drive traffic to a landing page to build our pixel audience with a controlled budget.
Phase 2: Conversion & Sales
(Month 2+)
Use the rich pixel data from Phase 1 to launch highly targeted ad campaigns focused on driving direct sign-ups and enrollments.
Month 1: Initial Investment
The first month focuses on building the foundation, with a larger portion of the budget dedicated to strategic services and testing.
Budget Growth & Scaling
From Month 2, we shift focus, increasing the ad budget to capitalize on the data we've gathered and drive conversions.
Detailed Budget Breakdown
| Budget Category | Description | Month 1 (Awareness) | Month 2+ (Conversion) |
|---|---|---|---|
| Service Charges | Campaign Management, Content & Creative, Reporting | PKR 100,000 | PKR 100,000 |
| Ad Budget - Meta | Facebook/Instagram ads | PKR 40,000 | PKR 80,000 |
| Ad Budget - TikTok | New audience discovery & video engagement | PKR 10,000 | PKR 20,000 |
| Total Monthly Budget | PKR 150,000 | PKR 200,000 |
Three-Month Campaign Plan
Month 1 (August)
Awareness & Testing
- Set up and launch creative ad variations.
- Drive traffic to landing page to build pixel.
- Begin with a controlled, low ad spend.
Month 2 (September)
Conversion & Scaling
- Launch highly-targeted sales campaigns.
- Increase daily ad spend to amplify reach.
- Optimize creatives based on Month 1 data.
Month 3 (October)
Optimization & Growth
- Scale successful campaigns and budgets.
- Explore new content and growth opportunities.
- Discuss potential influencer partnerships.
Key Services & Deliverables
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✍️
Content & Creative Production
Engaging copy and high-quality visuals, including 8 organic posts per month.
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🚀
Ad Campaign Management
Full setup, A/B testing, and continuous optimization of ads on Meta and TikTok.
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📈
Performance Reporting
Regular, clear updates on key metrics and campaign progress to ensure transparency.
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🤝
Optional: Influencer Collaboration
An additional budget of PKR 200,000+ may be allocated for influencer partnerships, to be discussed and agreed upon separately.